Simple pricing, measured in AI replies
WhatsApp and Instagram replies with customer memory, a Control Center for your whole business, and Meta ads in one plan. Every plan includes the full product; plans differ in how much AI, how many channels and how many people.
Lite
Your first AI teammate, at a small-business price.
Billed monthly · no GST added
≈200 AI replies / month · 200 AI credits · about ₹2.50 per reply
- ≈200 AI replies to customers a month (200 AI credits)
- 1,000 broadcast messages a month
- Replies your team types never use credits
- 1 WhatsApp number + 1 Instagram account
- Customer memory, Control Center, voice notes understood
- Follow-ups, 2 automations, 1 team member
New businesses with a few customer chats a day.
Basic
Everything POST does, for one busy owner.
Billed monthly · no GST added
≈1,000 AI replies / month · 1,000 AI credits · about ₹1.30 per reply
- ≈1,000 AI replies to customers a month (1,000 AI credits)
- 5,000 broadcast messages a month
- Replies your team types never use credits
- 1 WhatsApp number + 1 Instagram account
- Customer memory, Control Center, voice notes understood
- Follow-ups, 5 automations, 2 team members
Solo businesses answering one WhatsApp and one Instagram.
Pro
The full AI team for a growing business.
Billed monthly · no GST added
≈3,000 AI replies / month · 3,000 AI credits · about ₹1.17 per reply
- ≈3,000 AI replies to customers a month (3,000 AI credits)
- 50,000 broadcast messages a month
- 2 WhatsApp numbers + 2 Instagram accounts
- AI voice-note replies
- Launch and optimise Meta ads from POST
- 25 automations, 5 integrations, 5 team members
- Priority support
Growing teams selling on WhatsApp, Instagram and Meta ads.
Business
Run the whole front office on POST.
Billed monthly · no GST added
≈8,000 AI replies / month · 8,000 AI credits · about ₹1.12 per reply
- ≈8,000 AI replies to customers a month (8,000 AI credits)
- 250,000 broadcast messages a month
- 5 WhatsApp numbers + 5 Instagram accounts
- Everything in Pro
- Use your own AI key for unmetered AI
- 100 automations, 25 integrations, 15 team members
- Guided onboarding
Teams with several numbers, brands or locations.
One credit ≈ one AI reply
Every plan includes a monthly allowance of AI credits. A normal reply to a customer is one credit; bigger jobs use a few more, and you can see every one in Plan & usage. Your team's own replies, reply rules, receiving messages, the inbox and your reports never use credits.
We tell you at 70% and 90%. At 100% the AI pauses until your credits renew — your inbox keeps working and nothing is charged automatically. Upgrade any time to switch it straight back on.
- AI reply to a customer1 credit (2 when it looks something up)
- Control Center question2–5 credits (questions that look up a lot use more)
- Voice note understood1 credit per minute of audio
- AI voice-note reply2 credits for a typical spoken reply
- Business research (web)about 30 credits per research run
- Document learned1–5 credits per document, by length
- Campaign drafted by AI1–2 credits
- Growth plan / audience idea2–3 credits
- Follow-up drafted by AI1 credit
- AI step in an automation1 credit
Agencies, chains and high volume
More numbers, larger AI allowances or many workspaces — we'll shape a plan around you.
Pricing questions
The fine print, in plain language
What is an AI credit?
One credit is about one AI reply to a customer. Bigger jobs use a few more — a Control Center question 2–5 depending on how much it has to look up, a voice note 1 per minute, a web research run about 30. Plan & usage shows every one. Your team’s own replies, reply rules, incoming messages, the inbox and reports use none.
What happens when I run out?
We tell you at 70% and 90% of the month’s credits. At 100% the AI pauses until your credits renew: customers’ messages still arrive and your team can reply by hand. Nothing is charged automatically — upgrade whenever you like and the AI switches back on straight away.
Do I pay WhatsApp (Meta) fees separately?
Yes. Meta bills WhatsApp’s per-message fees (for example marketing templates) to your own WhatsApp Business account. POST adds no markup and never resells them. Replies inside the 24-hour customer window are free from Meta.
How does the free trial work?
Every new workspace gets 14 days of Pro features with 300 AI credits — no card needed. When it ends, your inbox keeps working and the AI pauses until you choose a plan.
Is anything “unlimited”?
No — every limit is a number on this page. To protect you from runaway automations, a workspace can use at most 34% of its monthly credits in any 24 hours (never less than 150), and one conversation gets at most 30 AI replies an hour before the AI steps back and hands it to your team.
Can I change plans later?
Yes, from Billing. An upgrade takes effect immediately and its extra credits are available straight away; a downgrade applies from your next billing period.
Is my data isolated?
Every workspace is isolated with Postgres row-level security — tenant separation is enforced by the database itself, not just application code.
Prices in INR, billed via Razorpay. The price shown is the amount charged — no GST is added.